posts, guides & updates

Lodgikol - An Inbound marketing case study

on July 27, 2016

Client: Lodgikol Limited

Background: Lodgikol is a start up company, formed in December 2015, which began trading in January 2016. The managing director had experience of working with us on a previous project, he was impressed with the results...

7 Reasons to Start Inbound Marketing

on June 1, 2016

Whilst many traditional marketing tactics are timeless, many of them cannot compare to the new philosophy. It was only a handful of years ago that all companies relied on various outbound marketing tools such as printed materials, TV and radio,...

5 Ways To Ruin Your Landing Pages

on May 25, 2016

Why use a landing page? Well, rather than sending people to your homepage right away, you can use a discreet landing page focusing on a key message and offering an unambiguous call to action (CTA). The whole point of a landing page is to convert...

7 Conversion Rate Optimisation Quick Wins

on May 17, 2016

Let’s focus on why you're here: you want visitors to your site to become paying customers. There’s nothing wrong with admitting that, you’re a business after all. You’re also a brand, so you need to ensure that sales are achieved by using methods...

Do You Know What Your Perfect Sales Lead Looks Like?

on May 11, 2016

Lucrative sales are based on smart marketing. Which, in turn, is based on effective lead generation. A classic mistake made when trying to generate sales leads is to use a scattergun approach, firing the same content out to all prospects within...

3 Inbound Marketing Pitfalls to Avoid

on April 28, 2016

Traditional marketing has grown less and less effective over the years. In the old days, all it took was a radio commercial or a television campaign, and you had your product in front of your audience, bombarding them with the messages you wanted...

How Does Inbound Marketing Work?

on April 22, 2016

You have probably noticed us talking more and more about inbound marketing lately, but do you know what it is and how it works? We have rounded up the main stages and summarised them below, giving you a quick and easy resource for developing your...

How To Write a Great Call To Action That Converts

on March 9, 2016

Every webpage should have a call to action (CTA) that is clear, honest and easily achievable. In fact, knowing how to write a great call to action is essential for generating leads with your website. For example, a button that says “Double your...

What is Lead Nurturing?

on March 1, 2016

Relationships with customers are a core requirement for healthy and long-term business. Without a relationship, a buyer sees you as a source for a particular product or service amongst many other suppliers, and to you they’re nothing more than a...

7 Simple Lead Generation Tips

on February 23, 2016

Whilst you will undoubtedly receive some business as a result of SEO, social media campaigns and other marketing activity, many prospective customers will either shy away due to lack of information or never come across your company in the first...

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