Blog Category // Inbound Marketing (2)

Lodgikol - An Inbound marketing case study

Client: Lodgikol Limited Background: Lodgikol is a start up company, formed in December 2015, which began trading in January ...

7 Reasons to Start Inbound Marketing

Whilst many traditional marketing tactics are timeless, many of them cannot compare to the new philosophy. It was only a ...

5 Ways To Ruin Your Landing Pages

Why use a landing page? Well, rather than sending people to your homepage right away, you can use a discreet landing page ...

7 Conversion Rate Optimisation Quick Wins

Let’s focus on why you're here: you want visitors to your site to become paying customers. There’s nothing wrong with ...

Do You Know What Your Perfect Sales Lead Looks Like?

Lucrative sales are based on smart marketing. Which, in turn, is based on effective lead generation. A classic mistake made ...

3 Inbound Marketing Pitfalls to Avoid

Traditional marketing has grown less and less effective over the years. In the old days, all it took was a radio commercial ...

How Does Inbound Marketing Work?

You have probably noticed us talking more and more about inbound marketing lately, but do you know what it is and how it ...

How To Write a Great Call To Action That Converts

Every webpage should have a call to action (CTA) that is clear, honest and easily achievable. In fact, knowing how to write ...

What is Lead Nurturing?

Relationships with customers are a core requirement for healthy and long-term business. Without a relationship, a buyer sees ...

7 Simple Lead Generation Tips

Whilst you will undoubtedly receive some business as a result of SEO, social media campaigns and other marketing activity, ...