Digital Marketing

Digital marketing process

Let us help you get the most of out the internet

Your website should be the core platform for your marketing activities, however, simply having a website is not enough to ensure that it will deliver any benefit to your business or generate sales leads.

Your website needs to receive visitors, it needs to be found by search engines and returned when prospects are searching for your products and services. Your blogs and news needs to be seen and to be shared, driving traffic back to your website.

Content available in your website needs to add value to the search made by visitors and those visitors need to return to the website, building trust and understanding with your business.

Here at Vividfish we understand this and have developed a simple, yet effective, 4 stage approach to delivering effective digital marketing campaigns.

Digital marketing process

Research

We take time to learn about your business, your goals, your competitors and your markets. This provides us with a digital landscape into which we will be placing your business and what is required to deliver the desired outcomes for you.

We will research the effectiveness of your website - structure, buyer journey, on page optimisation, content and data capture. We can then suggest improvements that will make any campaigns more effective.

Understanding how your competition are using digital marketing will help us to make sure that your campaigns stand out and deliver the results that you are expecting.

Digital marketing process

Planning

Once the initial research stage is complete, digital landscape mapped, targets set, and services agreed, we work with you and any other marketing partners you have, to develop a planned approach to your digital campaign.

All work will be based around objectives that have been set as a result of the research activity. 

It is as part of this stage that we would agree target keywords for SEO and/or PPC campaigns and plan any additional website content that is required to deliver the campaign effectively.

Once we have a plan in place and timings and targets agreed we can move on to delivering your campaign.

digital marketing process

Delivery

Now your campaign plan is in place we can set about delivering the activities and, in turn, the results. The delivery will be based upon a flexible programme that will allow changes to be made based upon continual evaluation, but more of that below.

Delivery is undertaken using only tried, tested and legitimate techniques and processes. With the advent of GDPR coming into force in May 2018, no activity will be undertaken that may compromise you or you other agency partners. Nor will any part pf the delivery use techniques that are considered underhand, cheats or dark arts of any kind. These are usually short lived and the consequences can damage this and other campaigns.

Your campaign will provide real time metrics and measurement that allow tactical changes in activity to be made to ensure that your campaign delivers according to the plan.

digital marketing process

Evaluation

Once the campaign is underway we monitor and evaluate the results on an ongoing basis. We will be using data from several sources, including tool such as Google Analytics, Hotjar and Moz Analytics.

Our live reporting system will be made available to you along with your choice of either weekly or monthly reports being emailed to you.

As the campaign progresses we feed the results of the ongoing evaluation into a process to refine our initial research and then adjust your campaigns to ensure that the best result possible is delivered for you.

The digital world is a constantly changing environment and only by close observation of activity and results can we ensure that your campaign is performing to its maximum.

TURN YOUR WEBSITE INTO YOUR BEST MARKETING TOOL.

Over the years the truth, as often happens, has been clouded out by myth and hearsay.

This guide will walk you through the basics and give you a good understanding of what it's all about.