Turn your website into your best marketing tool.
Over the years the truth, as often happens, has been clouded out by myth and hearsay.
This guide will walk you through the basics and give you a good understanding of what it's all about.
what is SEO?
Search engine optimisation, or SEO as it's more often called, is the technique of managing the visibility of a website to search engines, because this is done to the website itself it is often referred to as on-page SEO. Its results are often referred to as organic or earned results.
On-page SEO is all based around having the right information readily available, for a search engine, in the code behind the page itself, which also correlates with the content on the page. Along with a few other essential items on the website it makes your website as visible as possible to a search engine as it seeks to return accurate information back to the person instigating the search.
How does it work?
As part of your internet marketing strategy, SEO looks at how search engines work, what your prospects are likely to be searching for – the search terms or keywords. Making your site optimised for search engines will involve editing the code behind the website or the HTML making it more visible and ensuring that there are no obstacles to the search engine reading through, or indexing, your content.
Off site activity is normally called search engine marketing and this uses tactics such as creating backlinks, or inbound links from other sites that have an authoritative position. The higher up the page your website appears, the greater the opportunity to attract prospects to your website.
Do I need SEO?
The simple answer is yes. There has been a quote from the film Field of Dreams cited whenever search engine marketing is mentioned - “build it and they will come.” In fact, no matter how well your site is built, simply by making it live on the internet, no matter how well optimised, it is unlikely to be ranked highly just by on page SEO alone. Competitors will be actively marketing their website through a number of tactics but to be seen and found you also need to promote your optimised website using search engine marketing.
