In our last blog, making sales training stick, I shared with you my views on why sales training fails and some tips around avoiding that.
In our last blog, Customer retention is king, we shared with you some hints and tips in relation to keeping those hard earned customers long term and the impacts it can have on your business.
In our last blog, it’s all in the follow up, we shared with you some best practices and advice in relation to following up those hard earned leads to ensure the maximum possible customer conversion rate.
In our last blog, get Smarketing working for you, we shared with you some best practices around keeping up the momentum between sales and marketing in relation to lead generation. So you have your leads. Great!
In our last blog, what is sales and marketing alignment, we shared with you the tools for starting on your journey with Smarketing. In this blog, I would like to share some best practices that will keep up the momentum and get Smarketing working for you.
So, in our last blog, “Why you need to close the gap between sales and marketing”, we identified the disconnect between sales and marketing and highlighted the importance of collaboration between these departments. In this article we are going to share with you some first steps around aligning your sales and marketing teams.
So in our previous blog we touched on why marketing is important to sales. It sounded simple right? But, if that was the case, everyone would be doing it, and doing it successfully…..
Unfortunately, that doesn’t happen, too often there is a gap between sales and marketing and all of the real benefit falls down it. It is no secret: marketing and sales more often than not struggle to work together.
Client: Lodgikol Limited
Background: Lodgikol is a start up company, formed in December 2015, which began trading in January 2016. The managing director had experience of working with us on a previous project, he was impressed with the results achieved, naturally making us his first port of call for this new venture. The initial enquiry from Lodgikol was regarding SEO for the company's existing website, however, after an initial discussion it was agreed that a straightforward SEO campaign would not overcome their initial challenge of being a new business with no presence or visibility in their target market.
In our previous blog, how the internet has changed sales, we discussed how the internet has become the medium in which your company and its products and services are now likely to be discovered and assessed by a potential buyer. The success of any business falls to its marketing.
Simply put, it's because your target customers have!
The hardest thing about selling today is that customers don’t need sales people they way they used to. Historically, sales people ‘had they keys to the kingdom’ because they possessed the knowledge to solve a potential or existing client’s problem. The evolution of the internet and technology continues to change the buying behaviours of clients, and the reality today is that the buyer very much dictates the sales process.