Digital marketing news, views and thoughts. (2)

Will your lead acquisition strategy pass GDPR

Posted by Paul Richardson, Nov 22, 2017

It's not fun, it's not exciting and it certainly isn't glamorous, but GDPR may be just what you need to make your digital marketing incredibly effective.

GDPR Who can help with what?

Posted by Paul Richardson, Nov 15, 2017

Event, exhibitions and conferences are data driven and GDPR is next years Millennium Bug money-spinner. The snake oil ...

DMA view on GDPR

Posted by Paul Richardson, Nov 08, 2017

The Direct Marketing Association (DMA) lives, eats and breathes data. Data drives the direct marketing industry. Because ...

GDPR - 8 Rights under GDPR

Posted by Paul Richardson, Nov 01, 2017

What rights will individuals have under GDPR? There are 8 fundamental rights, they will effect how event marketers can ...

GDPR will impact the events industry, are you ready?

Posted by Paul Richardson, Oct 25, 2017

Whatever else you may hear about GDPR and it's effect upon the events industry, it will apply, it will be enforced and the ...

6 resources to help you maximise your online lead conversion

Posted by Admin, Oct 18, 2017

If you follow the inbound marketing philosophy, generating leads should be your highest priority. Without leads, you cannot ...

Could you be using social media to find leads and close deals?

Posted by Admin, Oct 11, 2017

Performance Indicators

55% of B2B buyers search for information on social media

Posted by Admin, Oct 04, 2017

Increasing Visibility

72.6% of salespeople using social media outperformed their sales peers

Posted by Admin, Sep 27, 2017

Social media is now proving to be a valuable tool for marketing and sales. According to a report by the Content Marketing ...

74% of B2B marketing companies use twitter to distribute content

Posted by Admin, Sep 20, 2017

Many marketing companies have taken to using Twitter as a tactic for generating leads, with successful results. In a survey ...

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