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posts, guides & updates

GDPR will impact the events industry, are you ready?

on October 25, 2017

Whatever else you may hear about GDPR and it's effect upon the events industry, it will apply, it will be enforced and the penalties for non compliance are eye watering. One thing we keep stressing, to anyone who will listen, is that with a...

6 resources to help you maximise your online lead conversion

on October 18, 2017

If you follow the inbound marketing philosophy, generating leads should be your highest priority. Without leads, you cannot engage in lead nurturing, which has proven to be a crucial part of successfully growing your customer base and your...

54% of those who used social media tracked their social media usage back to at least one closed deal

on October 11, 2017

Performance Indicators

55% of B2B buyers search for information on social media

on October 4, 2017

Increasing Visibility

72.6% of salespeople using social media outperformed their sales peers

on September 27, 2017

Social media is now proving to be a valuable tool for marketing and sales. According to a report by the Content Marketing Institute, 93% of organisations use social media as their content marketing tactic. Not only can you increase your reach and...

74% of B2B marketing companies use twitter to distribute content

on September 20, 2017

Many marketing companies have taken to using Twitter as a tactic for generating leads, with successful results. In a survey conducted by the Content Marketing Institute, results showed that 87% of B2B companies use Twitter as their social media...

75% of customers say they use social media as part of the buying process

on September 13, 2017

Jumping onto the Platforms

89% of customers begin their buying process with a search engine

on September 6, 2017

It has happened to all of us – those nuisance calls attempting to sell double glazing or accident insurance. Well luckily, this type of marketing is falling out of favour, being replaced by something much more customer oriented.

98% of sales reps with 5000+ LinkedIn connections achieve quota

on August 30, 2017

If you’re planning on embarking upon the social media route to gain new customers, then it’s a good idea to give LinkedIn a go. LinkedIn has proved itself to be the most effective platform to use when generating sales. According to a Hubspot study

Over 40% of salespeople say they’ve closed between two and five deals as a result of social media

on August 23, 2017

Social media can be a great tool to get your business noticed and to generate leads but it can also help to nurture these leads once potential buyers have been attracted. According to eMarketer’s 2015 Social Media Market Industry Report, 66% of...

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