posts, guides & updates

5 Ways to measure the impact of sales training

on October 20, 2016

In our last blog, making sales training stick, I shared with you my views on why sales training fails and some tips around avoiding that.

Making sales training stick

on October 13, 2016

In our last blog, Customer retention is king, we shared with you some hints and tips in relation to keeping those hard earned customers long term and the impacts it can have on your business.

Customer retention is King

on October 6, 2016

In our last blog, it’s all in the follow up, we shared with you some best practices and advice in relation to following up those hard earned leads to ensure the maximum possible customer conversion rate.

It's all in the follow up

on September 30, 2016

In our last blog, get Smarketing working for you, we shared with you some best practices around keeping up the momentum between sales and marketing in relation to lead generation.  So you have your leads. Great!

Get Smarketing working for you

on August 18, 2016

In our last blog, what is sales and marketing alignment, we shared with you the tools for starting on your journey with Smarketing. In this blog, I would like to share some best practices that will keep up the momentum and get Smarketing working...

What is Sales and Marketing Alignment?

on August 11, 2016

So, in our last blog, “Why you need to close the gap between sales and marketing”, we identified the disconnect between sales and marketing and highlighted the importance of collaboration between these departments. In this article we are going to...

Lodgikol - An Inbound marketing case study

on July 27, 2016

Client: Lodgikol Limited

Background: Lodgikol is a start up company, formed in December 2015, which began trading in January 2016. The managing director had experience of working with us on a previous project, he was impressed with the results...

Why you need to close the gap between sales and marketing.

on July 8, 2016

So in our previous blog we touched on why marketing is important to sales. It sounded simple right? But, if that was the case, everyone would be doing it, and doing it successfully…..

Unfortunately, that doesn’t happen, too often there is a gap...

Why marketing is important to sales.

on June 22, 2016

In our previous blog, how the internet has changed sales, we discussed how the internet has become the medium in which your company and its products and services are now likely to be discovered and assessed by a potential buyer. The success of...

Why your sales team must change – because your target customers have!

on June 15, 2016

Simply put, it's  because your target customers have!

The hardest thing about selling today is that customers don’t need sales people they way they used to. Historically, sales people ‘had they keys to the kingdom’ because they possessed the...

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