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54% of those who used social media tracked their social media usage back to at least one closed deal

on October 11, 2017

Performance Indicators

55% of B2B buyers search for information on social media

on October 4, 2017

Increasing Visibility

72.6% of salespeople using social media outperformed their sales peers

on September 27, 2017

Social media is now proving to be a valuable tool for marketing and sales. According to a report by the Content Marketing Institute, 93% of organisations use social media as their content marketing tactic. Not only can you increase your reach and...

74% of B2B marketing companies use twitter to distribute content

on September 20, 2017

Many marketing companies have taken to using Twitter as a tactic for generating leads, with successful results. In a survey conducted by the Content Marketing Institute, results showed that 87% of B2B companies use Twitter as their social media...

75% of customers say they use social media as part of the buying process

on September 13, 2017

Jumping onto the Platforms

98% of sales reps with 5000+ LinkedIn connections achieve quota

on August 30, 2017

If you’re planning on embarking upon the social media route to gain new customers, then it’s a good idea to give LinkedIn a go. LinkedIn has proved itself to be the most effective platform to use when generating sales. According to a Hubspot study

Over 40% of salespeople say they’ve closed between two and five deals as a result of social media

on August 23, 2017

Social media can be a great tool to get your business noticed and to generate leads but it can also help to nurture these leads once potential buyers have been attracted. According to eMarketer’s 2015 Social Media Market Industry Report, 66% of...

5 Top Tips for B2B Social Media

on December 17, 2015

Out of countless forms of business promotion, social media has become an absolute essential. Whilst you’ll have many people following you because they like your brand and how you communicate, many of them will also be potential customers and...

Is social media important for businesses?

on December 8, 2015

So, is social media important for businesses? We're asked this an awful lot. Many people don’t get why social media is so essential to business. This is understandable because it’s still a relatively new format, having only been around for a...

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