Digital marketing news, views and thoughts.

Posted by Paul Richardson, Jan 02, 2019

This is a question that has perplexed us for some time. It arises from a number of recent conversations we have been ...

Posted by Paul Richardson, Mar 13, 2018

We can all accept that data has been core to the development of today's exhibition industry. Whether that data is for ...

Posted by Paul Richardson, Nov 29, 2017

Whatever GDPR brings with it, it will bring a clear focus on the relationship between marketing, sales and data, and this is ...

Posted by Paul Richardson, Nov 22, 2017

It's not fun, it's not exciting and it certainly isn't glamorous, but GDPR may be just what you need to make your digital ...

Posted by Paul Richardson, Nov 15, 2017

Event, exhibitions and conferences are data driven and GDPR is next years Millennium Bug money-spinner. The snake oil ...

Posted by Paul Richardson, Nov 08, 2017

The Direct Marketing Association (DMA) lives, eats and breathes data. Data drives the direct marketing industry. Because ...

Posted by Paul Richardson, Nov 01, 2017

What rights will individuals have under GDPR? There are 8 fundamental rights, they will effect how event marketers can ...

Posted by Paul Richardson, Oct 25, 2017

Whatever else you may hear about GDPR and it's effect upon the events industry, it will apply, it will be enforced and the ...

Posted by Paul Richardson, Oct 06, 2016

In our last blog, it’s all in the follow up, we shared with you some best practices and advice in relation to following up ...

Posted by Paul Richardson, Aug 18, 2016

In our last blog, what is sales and marketing alignment, we shared with you the tools for starting on your journey with ...

Paul Richardson