Blog Category // Email marketing

Will GDPR improve your sales

Whatever GDPR brings with it, it will bring a clear focus on the relationship between marketing, sales and data, and this is ...

Will your lead acquisition strategy pass GDPR

It's not fun, it's not exciting and it certainly isn't glamorous, but GDPR may be just what you need to make your digital ...

GDPR Who can help with what?

Event, exhibitions and conferences are data driven and GDPR is next years Millennium Bug money-spinner. The snake oil ...

DMA view on GDPR

The Direct Marketing Association (DMA) lives, eats and breathes data. Data drives the direct marketing industry. Because ...

GDPR will impact the events industry, are you ready?

Whatever else you may hear about GDPR and it's effect upon the events industry, it will apply, it will be enforced and the ...

An Essential Guide to B2B Email Marketing

If you’re looking at B2B email marketing, that means you’re a business yourself. So first of all, think about what kind of ...

Email Marketing Terminology Explained

You know what emails are; they land in your inbox presenting inappropriate services, unwanted pharmaceuticals, and your ...