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Will GDPR improve your sales

on November 29, 2017

Whatever GDPR brings with it, it will bring a clear focus on the relationship between marketing, sales and data, and this is certainly one aspect of GDPR that sits comfortably with us.

Will your lead acquisition strategy pass GDPR

on November 22, 2017

It's not fun, it's not exciting and it certainly isn't glamorous, but GDPR may be just what you need to make your digital marketing incredibly effective.

GDPR Who can help with what?

on November 15, 2017

Event, exhibitions and conferences are data driven and GDPR is next years Millennium Bug money-spinner. The snake oil salespeople are out in force sharing their tales of doom and gloom. All knowing consultants and experts miraculously are able to...

DMA view on GDPR

on November 8, 2017

The Direct Marketing Association (DMA) lives, eats and breathes data. Data drives the direct marketing industry. Because data is also key to the events industry, we may do well to listen to their point of view on the subject.

GDPR will impact the events industry, are you ready?

on October 25, 2017

Whatever else you may hear about GDPR and it's effect upon the events industry, it will apply, it will be enforced and the penalties for non compliance are eye watering. One thing we keep stressing, to anyone who will listen, is that with a...

An Essential Guide to B2B Email Marketing

on February 25, 2016

If you’re looking at B2B email marketing, that means you’re a business yourself. So first of all, think about what kind of email you’d open, what it would require to grab your attention, how it could entice you to follow a call to action, and any...

Email Marketing Terminology Explained

on October 26, 2015

You know what emails are; they land in your inbox presenting inappropriate services, unwanted pharmaceuticals, and your right to a hefty inheritance following the demise of a relative you never knew you had. They’re also an integral part of an...

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