Digital marketing news, views and thoughts.

Posted by Kevin Horler, Dec 11, 2018

Ok so you're an events based business and you want to get your online marketing campaign started or, perhaps, you are ...

Posted by Kevin Horler, Mar 14, 2018

We've seen many people posting all manner of things regarding GDPR. How it can be 'managed' in order to allow the status ...

Posted by Kevin Horler, Jul 27, 2016

Client: Lodgikol Limited Background: Lodgikol is a start up company, formed in December 2015, which began trading in January ...

Posted by Kevin Horler, Jun 01, 2016

Whilst many traditional marketing tactics are timeless, many of them cannot compare to the new philosophy. It was only a ...

Posted by Kevin Horler, May 25, 2016

Why use a landing page? Well, rather than sending people to your homepage right away, you can use a discreet landing page ...

Posted by Kevin Horler, May 17, 2016

Let’s focus on why you're here: you want visitors to your site to become paying customers. There’s nothing wrong with ...

Posted by Kevin Horler, Apr 28, 2016

Traditional marketing has grown less and less effective over the years. In the old days, all it took was a radio commercial ...

Posted by Kevin Horler, Mar 09, 2016

Every webpage should have a call to action (CTA) that is clear, honest and easily achievable. In fact, knowing how to write ...

Posted by Kevin Horler, Mar 01, 2016

Relationships with customers are a core requirement for healthy and long-term business. Without a relationship, a buyer sees ...

Posted by Kevin Horler, Feb 25, 2016

If you’re looking at B2B email marketing, that means you’re a business yourself. So first of all, think about what kind of ...

Kevin Horler