Kevin Horler

Kevin Horler
April 5, 2022
Articles By Kevin Horler

Marketing online in the events industry has never been easy, until now?

Ok so you're an events based business and you want to get your online marketing campaign started or, perhaps, you are ...

Jumping through hoops!

We've seen many people posting all manner of things regarding GDPR. How it can be 'managed' in order to allow the status ...

Lodgikol - An Inbound marketing case study

Client: Lodgikol Limited Background: Lodgikol is a start up company, formed in December 2015, which began trading in January ...

7 Reasons to Start Inbound Marketing

Whilst many traditional marketing tactics are timeless, many of them cannot compare to the new philosophy. It was only a ...

5 Ways To Ruin Your Landing Pages

Why use a landing page? Well, rather than sending people to your homepage right away, you can use a discreet landing page ...

7 Conversion Rate Optimisation Quick Wins

Let’s focus on why you're here: you want visitors to your site to become paying customers. There’s nothing wrong with ...

3 Inbound Marketing Pitfalls to Avoid

Traditional marketing has grown less and less effective over the years. In the old days, all it took was a radio commercial ...

How To Write a Great Call To Action That Converts

Every webpage should have a call to action (CTA) that is clear, honest and easily achievable. In fact, knowing how to write ...

What is Lead Nurturing?

Relationships with customers are a core requirement for healthy and long-term business. Without a relationship, a buyer sees ...

An Essential Guide to B2B Email Marketing

If you’re looking at B2B email marketing, that means you’re a business yourself. So first of all, think about what kind of ...