Digital marketing news, views and thoughts.

Posted by Kevin Horler, Apr 28, 2016

Traditional marketing has grown less and less effective over the years. In the old days, all it took was a radio commercial ...

Posted by Kevin Horler, Mar 09, 2016

Every webpage should have a call to action (CTA) that is clear, honest and easily achievable. In fact, knowing how to write ...

Posted by Kevin Horler, Mar 01, 2016

Relationships with customers are a core requirement for healthy and long-term business. Without a relationship, a buyer sees ...

Posted by Kevin Horler, Feb 25, 2016

If you’re looking at B2B email marketing, that means you’re a business yourself. So first of all, think about what kind of ...

Posted by Kevin Horler, Feb 23, 2016

Whilst you will undoubtedly receive some business as a result of SEO, social media campaigns and other marketing activity, ...

Posted by Kevin Horler, Jan 26, 2016

This is an excellent question because thinking up new topics on a regular basis can be difficult. Making the content ...

Posted by Kevin Horler, Jan 14, 2016

Whatever the nature of your business and regardless as to what you’re selling, the first thing you should do before entering ...

Posted by Kevin Horler, Jan 12, 2016

If you’re reading this, you clearly have good taste in marketing blogs. However, as much as we appreciate your visit, we ...

Posted by Kevin Horler, Dec 22, 2015

To be frank, your business exists to turn a profit. Whilst many companies think that the way to achieve this is by ...

Posted by Kevin Horler, Dec 14, 2015

Inbound marketing is beautifully self-explanatory, in that it refers to marketing activity that grabs the customer’s ...

Kevin Horler