Marketing online in the events industry has never been easy, until now

Kevin Horler
Post by Kevin Horler
December 11, 2018
Marketing online in the events industry has never been easy, until now

Ok so you're an events based business and you want to get your online marketing campaign started or, perhaps, you are already marketing online but want to maximise the results of your campaigns, and manage them quickly and easily?

With so many online tools available, it’s easier than ever to start marketing. But it’s never been harder to build a useable digital stack, so many tools and not enough time to manage them all.

You may already have campaigns running but your lead generation tool is over here, your email marketing tool is over there, and your analytics are in a spreadsheet, not to mention your social media platforms. All of this means you could be wasting valuable time managing disconnected tools and data instead of driving your actual marketing. What you need is an integrated platform.

But integrated platforms can be so complex and expensive!”

This was true, until now. HubSpot combines the tools you need to start your marketing campaigns in the right way, with a powerful CRM that does much more than just contact management — all in one place. And all for £42/month platform cost and a one off £450+vat set up cost.

So, what will this platform do that I can't do already?”

Firstly, you’ll have more time to scale your marketing, make your customers happier, and start growing your business. And, because HubSpot has products for growing companies at every stage, you’ll never have to worry about outgrowing your tools and starting from scratch each time you reach the next level of growth.

This is an integrated marketing tools that grow with you, whether you are just starting or wanting to manage your online campaigns more efficiently.

Easily convert website traffic into leads with ads and forms.

You can drive traffic to your site by creating engaging ads for Facebook or Instagram directly from within your HubSpot account, targeted at your ideal customer.

Then easily convert qualified website traffic into GDPR compliant sales leads with customisable and mobile-optimised forms and pop-ups on any web page, best of all, there is no coding required.

The lead data you collect is automatically logged in each of the contact’s timelines in HubSpot’s free CRM, all of which can be enriched with other insights like contact and company info. You’ll also see how leads arrived at your website and what they viewed even before they filled out your form. And, when they come back, tracking picks up right where it left off, giving you full context into your leads’ activity over time.

Engage and nurture leads with personalised email marketing.

You can follow up leads and nurture them through your sales funnel with beautifully crafted email marketing campaigns that look great on any device.

You can choose from one of the existing goal-based email templates to begin with, then make it your own with the easy-to-use drag and drop editor. Customising your layout, adding calls-to-action and images, and modifying your content and colours to match your brand is all quick and easy. It really is What You See Is What You Get (WYSIWYG) — no designers or developers necessary.

After this you can personalise your email copy using the contact insights and data you’ve already collected in your CRM, and segment your emails to different lists of contacts. The more relevant your emails, the higher your open and click through rates, the better your email marketing ROI.

Analyse and improve your efforts using essential marketing reports.

With built-in analytics and a set of essential marketing reports straight out of the box, you’ll never have to cobble together numbers in a spreadsheet, or guess how your marketing stacks up, or try to rationalise the output from a number of tools.

You can keep track of how many new contacts and companies you’re adding to your database, where they’re coming from, and how leads are progressing through your funnel by lifecycle stage.

Monitor how your lead ads are performing on Facebook and Instagram by the number of contacts generated, spend amount, run length, and placement. Then analyse your email marketing success through key metrics like deliverability, click through rates, and more so you can improve your campaigns over time.

Stop fighting with a raft of disconnected, online marketing tools, and get your marketing working the way it should, with the tools you need all in one place, getting your online marketing right has never been easier.

Free CRM system

Kevin Horler
Post by Kevin Horler
December 11, 2018