Five risks associated with your website redesign
As the digital landscape continues to evolve, businesses are increasingly looking for ways to spruce up their websites. Whether it's a complete website redesign or just some minor updates, taking advantage of the opportunities available in web design can help stay competitive and attract more customers. However, with any significant change, there's always risk involved—and website redesign is no exception. In this post, you'll discover five dangers associated with a website redesign that business owners and marketers should know before starting. From user experience issues to code conflicts and beyond, we'll look at common mistakes and how to avoid them when planning your next big update. Let's get started!
Not considering SEO when redesigning.
Search engine optimisation (SEO) is essential to any website redesign. Without careful attention to SEO, there is a risk that the website may suffer a decrease in visibility on search engine result pages. Search engine algorithms are constantly changing and can be challenging to keep up with; however, failure to do so will likely result in a reduced online reputation and fewer visits to the website. Considering the latest SEO developments when deciding on a website design helps ensure maximum reach for your content, increased authority for your domain, and ultimately better success for your business. Consideration of SEO should be part of any website redesign process.
Not thinking through mobile responsiveness - how to ensure that your website looks good on all devices.
In today's digital landscape, responsive website design is becoming increasingly crucial. When undergoing a website redesign, it's vital to ensure the site looks great across all devices – from laptops and desktops to mobiles and tablets. Unfortunately, many companies risk compromising their user experience by failing to think through mobile-first responsive design when renovating their website. Omitting responsive design could lead to poor customer engagement and fewer conversions – making it essential for businesses to adopt a 'mobile first' approach throughout any website redevelopment. By taking a few simple steps, companies can ensure that their responsive web design meets current standards and that users have an optimal browsing experience every time they access their website.
Missing out on user experience considerations - how to make sure that your website is easy to navigate and use
When redesigning a website, a key factor that shouldn't be overlooked is user experience (UX). As we know, an efficient and effective UX leads to satisfied users and improved conversions. To ensure your website is easy to navigate and use, you should pay attention to the steps involved in the user's journey - from arrival on your site to goal achievement. Start with analysing visitor behaviour by asking questions about what works for them and what doesn't. Then review all related content on your page - does it contain everything needed for the visitor to complete their task? If not, think about how best you can provide that information in a consolidated way without cluttering the page or confusing the user. After that, consider design elements such as flow and navigation, ensuring they follow established patterns. Also, ensure that your website looks modern but isn't missing out on essential functionalities – test it thoroughly during development to identify any issues before going live. Ultimately, some risk is inevitable when making changes to existing sites; however, if you undertake proper research and use tried-and-tested best practices throughout the process of redesigning your website, you should end up with something that gives users a pleasant experience while also helping you reach your business goals.
Incorrectly migrating content from old to new sites.
Content migration is crucial to avoid content and data loss when redesigning a website. To ensure that all content is migrated correctly, content audits are key. A content audit helps identify missing content, errors and trouble spots, which can be corrected or edited before moving content to the new site. Additionally, it is essential to set up redirects to help minimise any disruptions in content flow once the new site is launched. Considering these steps and taking necessary precautions during the content migration, users will experience minimal disruption when accessing old and newly designed pages.
Launching your redesigned website without thorough testing
Launching a redesigned website is both an exciting and daunting task. Before hitting the launch button, testing the redesigned site to minimise potential risks properly is important. Not undertaking thorough testing can lead to disastrous results - from broken functionality to unexpected bugs. You can create a clear testing plan and assign tasks, with milestones set at specific points. It also pays to keep Quality Assurance engineers involved in the development cycle as they will be accustomed to discovering any issues or inconsistencies for them to be dealt with quickly and efficiently. By working towards launching your redesigned website with a well-thought-out plan and thorough testing, you will see maximum success when finally unveiling the fruit of your hard work.
Redesigning websites can be a risky business. It's a necessary process that should be taken seriously, as there are many pitfalls to beware of - from failing to consider SEO to incorrectly migrating content. Designing with user experience in mind is also essential; it will ensure visitors have an enjoyable experience on your website and return repeatedly. Lastly, don't forget to thoroughly test your new website before launching it into the wild – this way, you can ensure that everything functions as it should. With all this in mind, we hope this article has been helpful, and if you're looking to redesign your website, then look no further – we've got the perfect team for you to help make the process easy and stress-free!
The process of redesigning a website can be complex and risky, but with the right strategy and plan, it doesn't have to be