Event, exhibitions and conferences are data driven and GDPR is next years Millennium Bug money-spinner. The snake oil salespeople are out in force sharing their tales of doom and gloom. All knowing consultants and experts miraculously are able to present seminars, teach-ins and blogs about what it will mean for you. The truth is that it's complicated, it needs to be looked at by more than just the marketing team or the IT team and it's a joint effort to ensure that any even business is GDPR compliant.
From our perspective, we can help with lead generation and capture, opt in requirements and what that means for your marketing campaigns. This means that there's a whole raft of things we cannot advise you on, but there are bodies out there who can give you the straight answers, these are the sources we go to for our information and so should you.
Where to find the truth about GDPR? Here is a list of no-nonsense factual resources that will help you navigate the smoke and mirrors being peddled around GDPR. THE INFORMATION COMMISSIONER'S OFFICE The place to get the full facts with no spin and no sales angle – the blogs are information on GDPR directly from the Information Commissioner's Office and they give you all of the latest information on what is being implemented, how, when and the implications. https://iconewsblog.org.uk
And don't forget to check out:https://iconewsblog.org.uk/tag/gdprmyths/
INFORMATION COMMISSIONER'S OFFICE 12 STEP GUIDE This is a simple 12 step guide to help you start your GDPR compliance journey. Because it comes from the ICO it delivers just the information you need and does not sell you a consultancy, service or products you may not need. Read this first then plan what needs to be done for your organisation from here.https://ico.org.uk/media/1624219/preparing-for-the-gdpr-12-steps.pdf
THE EU PARLIAMENTARY WEBSITE This website is a resource to educate the public about the main elements of the General Data Protection Regulation (GDPR). After four years of preparation and debate the GDPR was finally approved by the EU Parliament on 14 April 2016. It will come into force 20 days after its publication in the EU Official Journal and will be directly application in all members states two years after this date. Enforcement date: 25 May 2018 - at which time those organisations in non-compliance will face heavy fines. http://www.eugdpr.org/
WIKIPEDIA General Data Protection Regulation from Wikipedia, from the the free encyclopedia. As with all wikipedia entries it can be edited and should be used as a reference point, for hard information the ICO is the best place to go.https://en.wikipedia.org/wiki/General_Data_Protection_Regulation
THE DIRECT MARKETING ASSOCIATION The DMA is all about direct and digital marketing and that means their data handling has to be spot on. The DMA is a great source of information if your role is predominantly marketing, leaving the storage and IT issues to your tech teams.https://dma.org.uk/gdpr
We hope that this has shed a little light on where the best information may be found and, if you want to ensure your lead generation operations are also compliant we are happy to provide a free 15 minute check up of the tactics and their mechanisms, free of charge. Just fill in your details.