Developing an online lead generation strategy is a matter of testing what works and what doesn't for your business. Here are some tips you can implement to get started on the right path.
If you follow the inbound marketing philosophy, generating leads should be your highest priority. Without leads, you cannot engage in lead nurturing, which has proven to be a crucial part of ...
Social media is now proving to be a valuable tool for marketing and sales. According to a report by the Content Marketing Institute, 93% of organisations use social media as their content marketing ...
Many marketing companies have taken to using Twitter as a tactic for generating leads, with successful results. In a survey conducted by the Content Marketing Institute, results showed that 87% of ...
It has happened to all of us – those nuisance calls attempting to sell double glazing or accident insurance. Well luckily, this type of marketing is falling out of favour, being replaced by something ...
If you’re planning on embarking upon the social media route to gain new customers, then it’s a good idea to give LinkedIn a go. LinkedIn has proved itself to be the most effective platform to use ...
Social media can be a great tool to get your business noticed and to generate leads but it can also help to nurture these leads once potential buyers have been attracted. According to eMarketer’s ...
