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Who Are You Writing For: Buyer Personas And Why They Matter

on January 14, 2016

Whatever the nature of your business and regardless as to what you’re selling, the first thing you should do before entering or moving further into the marketplace is to create buyer personas.

11 Blogs Every Marketing Manager Should Read

on January 12, 2016

If you’re reading this, you clearly have good taste in marketing blogs. However, as much as we appreciate your visit, we also pride ourselves on recommending other sources of knowledge, experience and wisdom. Below are 11 blogs that every...

Why You Should Concentrate on Being Helpful

on December 22, 2015

To be frank, your business exists to turn a profit. Whilst many companies think that the way to achieve this is by constantly shouting about their product or service, many others realise that there are numerous layers to doing business, one of...

The Future's inbound

on December 14, 2015

Inbound marketing is beautifully self-explanatory, in that it refers to marketing activity that grabs the customer’s attention, earns their interest, introduces them to your company and directs them to your website. Put simply, they come to you...

FAQ: Can you show us How to generate enquiries with our website?

on December 10, 2015

Can you show us how to generate enquiries with our website?

This is something that comes up time and time again. This post will walk you through the basics to get you started.

It can often be tricky. People may be visiting your website more than...

Is social media important for businesses?

on December 8, 2015

So, is social media important for businesses? We're asked this an awful lot. Many people don’t get why social media is so essential to business. This is understandable because it’s still a relatively new format, having only been around for a...

Does website content really matter?

on December 3, 2015

Goodness, yes of course it does! Even if your website looks the bee’s knees, if it lacks anything worth reading or watching, what’s the point in it even existing?

Do we really need a blog?

on December 1, 2015

One question that we;re regularly asked by prospects and new clients is 'Do we really need a blog?'. They worry about the commitment needed to regularly produce good content. If you really can't manage to post something regularly, maybe you're...

Why doesn't our website generate enquiries?

on November 26, 2015

Why doesn't our website generate enquiries? This is probably the most common question we get asked by small and medium sized businesses. There seems to be a myth doing the rounds, stating that if you have a website and have set up the meta tags...

Your website, is it your marketing hub?

on November 10, 2015

The ways in which companies work digitally can greatly differ. Whilst some benefit from an online store or booking system, others such as professional services and design studios will use their website as a means of sharing details that could...

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