Websites fail to deliver for a number of reasons, the most common is because a website is often seen as a creative exercise, or a technical exercise when, in fact, it is a marketing exercise.
Too often website projects are delivered by an agency that presents the prettiest picture at the pitch, or by a developer that presents a hugely complex and function-rich website when what is most often required is a website that delivers sales leads.
This is why websites fail, even after so much time and effort has been invested into their design and build.
Poor planning
No defined goals
Not built for marketers
Put form over function
Not build for lead generation
Too often website projects are won by an agency that presents the prettiest picture at the pitch, or by a developer that presents a hugely complex and function-rich website when what is most often required is a website that delivers sales leads. Ok, there are websites that deliver direct sales via e-commerce solutions or some that are purely to entertain or provide information, requiring the visitor to no more than look at the content.