We’re sure that you’ll have heard of search engine optimisation (SEO) before today, but the term is thrown around a lot and you may not realise its true potential. When SEO is properly applied by a specialist web agency, it involves an audit across the entire website to find out what’s working well and which elements need enhancing. This is followed by checking how visible the website is to search engines such as Google, pinpointing any credible websites that are backlinking to your own, and deciding on specific methods of optimisation as a means of maximising performance.
It’s easy to think that your company website is doing its job, yet there are likely to be multiple improvements that can be put in place to increase both the volume and the quality of web traffic. Whilst a large number of visitors is great, you also need to know that they fit your buyer personas and target audience, making it significantly more likely that an enquiry will be made. This attention to detail is central to web- based marketing, as 98% of buying decisions begin with the prospect using a search engine to locate a business that offers a solution to their problem. If they can’t find your website quickly, you’ve already lost their interest without even knowing about it in the first place.
The key to growing web traffic through SEO is to be listed on the first page of results for relevant search terms. This is easier said than done, so you need to be wary of agencies that claim they can achieve this in a few days. In fact, the process is a relatively long game due to the amount of competition out there and the ever-changing algorithms of the search engines. However, investing in a strong SEO strategy will allow you to rise up the ranks, take your rightful place on the first page and, most importantly, remain there long term.
If your website isn’t pulling its weight or you believe that you can gain more leads through it, all you have to do is fill in our form. We’ll then carry out a detailed report on the current SEO status of your website and explain any issues or shortfalls. This is combined with a quotation for a tailored proposal, which is guaranteed to strengthen your visibility to people who are ready to become valuable customers.
Search engine optimisation is not just about making websites perform better in search results. We focus on generating traffic, leads and conversions from your website. This could be in the form of online sales, sales leads being generated, newsletter sign-ups, resource downloads or other actions that are essential to the success of your business.
We will provide you with a detailed plan of what we will doing and when we will be doing it, what those actions are intended to deliver for you, and reporting on its success. You will have complete visibility of what we are doing at all times. After all, why should we expect you to pay us if we are not being 100% transparent about what is involved and what you should expect from us?
There are a number of elements on each webpage that have a direct relationship with how well a page performs in search results. We will ensure that everything from the page titles, image alternate text tags, and canonical URL tags, as well as any other relevant items, are correctly set up to ensure the best performance possible.
Link building can be split into two distinct parts. The first being internal links, these are links between the pages of your own website, highlighting which content is directly related. The second is external link building. These are links pointing to your website from other websites that have recognised authority. We will work on both parts to ensure that search engines are able to gain a full understanding of your website’s relevance.
Good quality content is essential for any website that is expected to rank well in search engine results. We will work with you to update any of your current content that requires attention and plan a schedule of new content to help your site be found for relevant keywords and phrases.
One of the first tasks we undertake for our SEO clients is to create a benchmark report of how your website is performing when we begin working with you. We will then provide monthly performance reports to keep you up to date with how your site is progressing. We will also set up goal reporting in Google Analytics so that you can see at a glance if your site is achieving the goals we set between us.