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THE GROWTH KICKSTARTER

Introduction

The Inbound Kickstarter is a 4-week programme. It is intended to assist companies to understand how they stand out from their competition and how best to position and marketing themselves digitally.

After the 4-week programme, there is an option to retain our expertise to advise, support and assist you to make sure that the momentum is maintained, and to help out through any busy periods. If this sounds like it could make a difference, then read on.

Research & Deep Diving

No campaign will achieve its best results without being based upon diligent and sound research, and research takes time and effort.

We will spend time with you and take a deep dive into your company, your markets and your marketing channels.

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Deliverables

The Inbound Kickstarter has been designed to provide all of the materials required to overcome the inertia of getting rolling.
So, our commitment is to ensure that at the end of the process you will have a fully implementable inbound marketing campaign.

The Inbound Kickstarter begins with a full day with your team during which time we will undertake the first part of the process. During the 4-week programme, there will be 2 remote sessions every week to ensure that the Inbound Kickstarter hits its critical milestones.

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Website and social media audit

Ideal customer profile creation

Plotting the optimum buyer journey

Identification of buyer persona pain points

Develop a content creation road map

2 top of funnel content offer plans

2 middle of funnel content offer plans

Website site architecture revisions to maximise effective inbound marketing

Website landing page strategy, tactics and design ideas

Site heat mapping and analytic reporting and interpretation

The order in which the above are delivered is determined by the findings of the deep dive research that is undertaken at the start of the exercise.

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