The Inbound Kickstarter is a 4-week programme. It is intended to assist companies to understand how they stand out from their competition and how best to position and marketing themselves digitally.
After the 4-week programme, there is an option to retain our expertise to advise, support and assist you to make sure that the momentum is maintained, and to help out through any busy periods. If this sounds like it could make a difference, then read on.
No campaign will achieve its best results without being based upon diligent and sound research, and research takes time and effort.
We will spend time with you and take a deep dive into your company, your markets and your marketing channels.
The Inbound Kickstarter has been designed to provide all of the materials required to overcome the inertia of getting rolling.
So, our commitment is to ensure that at the end of the process you will have a fully implementable inbound marketing campaign.
The Inbound Kickstarter begins with a full day with your team during which time we will undertake the first part of the process. During the 4-week programme, there will be 2 remote sessions every week to ensure that the Inbound Kickstarter hits its critical milestones.
Website and social media audit
Ideal customer profile creation
Plotting the optimum buyer journey
Identification of buyer persona pain points
Develop a content creation road map
2 top of funnel content offer plans
2 middle of funnel content offer plans
Website site architecture revisions to maximise effective inbound marketing
Website landing page strategy, tactics and design ideas
Site heat mapping and analytic reporting and interpretation