Growth Driven Design

Why choose Growth Driven Design

Why Growth Driven Design?

The traditional approach to building a website is riddled with systemic risk, it is frustrating, protracted and it costs your business time, money and opportunity. But there is a better way, a more effective way to approach the building of your new website that holds tremendous potential for you and your business.

It's called Growth Driven Design (GDD) and is a based around the process of building, testing, adapting and expanding. The brainchild of Luke Summerfield who recognised that websites are planned, built and launched without a real, empirical, understanding of how the visitors will use the website.

He identified that the life cycle of a website involves resources and budgets to be deployed without any guidance from the behaviour of its users. GDD is a process by which websites are designed, built and deployed based upon user interaction in a far more organic way than before.

Is Growth drvien design a good fit for you?

Is Growth Driven Design right for you?

Your website is your biggest marketing asset. It is working for you 24/7 and never sleeps or takes a holiday. It should be the centrepiece of all your marketing activities and it should be in tune with your prospects and how they want to access information about you rather than how you want to promote yourself to them.

If you want your website to speak to your prospects in the most appropriate manner, delivering precisely the information they need, when they want it, then GDD is the web development process for you.

GDD delivers agile websites that are attuned to the behaviours of your prospects, based upon a launch pad website, testing and monitoring the site is evolved over time. This removes large planning and budgeting cycles and makes your site work for both you and your visitors.

If you want to know more about GDD, there's a free guide to download just below.

Ho does GDD work

What is the process?

Growth-Driven Design is a completely new approach to building and developing your website. It is based upon three core principles:

1. Minimise risks associated with traditional web design - this is done by starting with a smaller launch pad site and monitoring user behaviour, each addition or enhancement is done in line with improving the effectiveness over time.

2. Continuously learn from, and improve, the visitor experience and the results - by constantly mornitoring how the visitors are behaving and how they are engaging with the website you learn about what has brought them to your site and what they are looking for.

3. Inform marketing and sales (and vice versa) - the feedback loop also provides information to the sales and marketing teams to help them make their activities more effective. If you are operating Smarketing then the results will feed into the process.

Growth Driven Design

Download our FREE guide to Growth Driven Design to find out more.

Is your business ready for the new Gold Standard for websites?
Growth Driven Design is a completely new approach and way of thinking about building and growing your website. Learn how it can help you

Minimise risks associated with traditional web design, continuously learn and improve the visitor experience and the results and inform marketing and sales (and vice versa).

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