We all know GDPR is heading our way, the events industry is run on data and that means it will affect us, so we should be making sure our sales and marketing efforts conform to the guidance published by the Information Commissioner's Office.
The processes for ensuring compliance are not hugely complex, they are not designed to catch you out. Their purpose is to ensure that data is collected with the permission of the person who's data it is. It also ensures that you have permission to market to that person.
The killer question is whether your digital marketing and lead generation is compliant with the requirements of GDPR?
If yours do, brilliant.
If you are not sure, we are offering a 12 point audit, free of charge, to ESSA members.