Marketers are quickly understanding that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way to reach and engage with customers and prospects. This is where Content Marketing comes in.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content Marketing is the process opf creating and curating relevant and valuable content with the intention of changing or enhancing consumer behaviour. It has three core principles:
If you would like to know how Content Marketing can attract and engage your customers and prospects call us on 0800 998 7502 or download our FREE guide to Inbound Marketing below to find out more.
Inbound marketing is permission-based marketing, an often used term but one based upon the following premise – that communication is done via mediums in which the audience has already given permission to communicate with them.