Consumers have closed their minds to the traditional methods of marketing. Technology allows them to opt in or out of seeing advertising and receiving emails, ad blockers make online advertising pointless, very few cannot spot a sponsored link or paid for position in search results.
Content marketing is the subtle art of communicating with your customers and prospects without selling.
Rather than traditional disruptive forms of marketing content marketing takes a more strategic approach to the task of generating customers. It focuses on creating and distributing content that prospects find valuable and relevant, and in a consistent manner, to build and retain a highly targeted audience.
It has three core principles:
1. Communicate with your customers and prospects without selling.
2. Deliver information that makes your buyer better informed.
3. Reap the reward for sharing this intelligence with the loyalty and business of both customers & prospects.
Content can take many forms – white papers, ebooks, videos, blogs, handbooks, how-to guides, the list is almost endless.
You are ready for content marketing if your organisation has the ability and willingness to share its knowledge with its prospects.
And, there is a commitment to start and maintain this sharing of information. There is quite a lot of groundwork to be done before you begin to share so it will not be a quick fix to a low volume of sales leads.
However, the leads you do generate will be in a much closer position to buy, they will have confidence in yourbusiness and its products. It will also help support existing customers and build affinity and loyalty.
If this sounds like you, we should be talking!
The world of marketing is constantly evolving. The disruptive methods that we have all relied upon for so long are less effective than ever before. The ball is now well and truly in the customer's court.
Learn about the inbound methodology, understand how inbound marketing and SEO fit hand in hand and discover how to attract prospects on social media.
0800 998 7502
info@vividfish.net
Vivid Fish Ltd.
Hazel Suite,
The Community Enterprise Centre,
Cottingham Road,
Hull, HU5 2DH
