Inbound for conferences

Making your conference a success has many facets, however, the arrival of GDPR in May 2018 will change one of those in quite a significant way. Your delegates, exhibitors and sponsors will have to give you permission via a double opt-in route before you will be able to market to them, the traditional methods of email marketing and sales calls will no longer be acceptable without an evidenced permission trail.

Inbound marketing will help you through this challenge because it is built around permission based marketing, sharing of knowledge, building of trust and creating meaningful engagement.