Customer relationship management systems, SugarCRM.

What is Customer Relationship Management (CRM) and why should a business or organisation be using a CRM System? Simply, a CRM System is a comprehensive way to manage contacts and relationships between your organisation and your customers, prospects, business partners and personnel. To be truly effective a  CRM should be able to provide the following key features:

• effective capturing and management of sales leads and opportunities
• recording and managing interactions between you and your prospects, customers and contacts
• giving an accurate view of all parts of the sales process and allowing sales forecasting
• providing a fully integrated system for diaries, meetings, email, calls and tasks

SugarCRM

We work with a system called Sugar CRM. Sugar CRM is a web-based CRM system, allowing you to access your business and customer information from anywhere with Internet or mobile phone connections. SugarCRM is now one of the best CRM systems in the world with comprehensive features and functions. Sugar is readily deployed at prices affordable by small and medium size businesses. More than 50,000 companies and 500,000 users globally have adopted SugarCRM for its powerful features, affordable prices, access to source codes, which make customisation possible, and flexible deployment options. Sugar offers a number of unique features:

• entirely customisable
• unlimited users
• no license fees

Sugar users include Coca Cola, Axa Insurance and Avis Car Hire.